Direct Lending, Refined

Less Equals More was founded in Austin, Texas, on a simple principle: business funding shouldn't be complicated. As a direct lender, we eliminate the traditional friction points in commercial financing.

We don't work with brokers. We don't layer on unnecessary requirements. We don't hide fees in fine print. Instead, we focus on what matters: understanding your business and providing capital that helps you grow.

Our approach combines the speed and flexibility of alternative lending with the transparency and professionalism of traditional banking. The result? Funding solutions that actually work for modern businesses.

Our Values

Transparency

Every term is clear. Every fee is disclosed. No surprises, no fine print meant to confuse. You'll know exactly what you're getting before you sign.

Speed

Time is capital. Our streamlined process delivers decisions in hours, not weeks. When opportunity knocks, we make sure you can answer.

Simplicity

Complex problems don't require complex solutions. We strip away the unnecessary to focus on what drives results for your business.

How We Work

As a direct lender based in Austin, we fund businesses across the United States. Our team evaluates each application based on your business's actual performance and potential, not just credit scores.

We specialize in revenue-based financing, working capital loans, and equipment financing. Each product is designed to align with how your business actually operates—flexible repayment structures that scale with your revenue.

We've funded over $50 million to more than 500 businesses across industries including retail, services, manufacturing, and technology. Our approval rate is significantly higher than traditional banks because we look at the complete picture of your business.

Ready to Get Started?

Let's discuss how we can help your business grow.

Contact Us